模力指数模力指数
返回行业排行

护肤品行业排行

TOP 20 明细榜单（多指标并列展示）

薇诺娜
63.5%5.8%5.3%61.5%7.7%
2
珀莱雅
61.5%5.8%10.5%59.6%11.5%
3
雅诗兰黛
55.8%1.9%0.0%40.4%17.3%
4
海蓝之谜
51.9%3.9%0.0%38.5%13.5%
5
兰蔻
50.0%0.0%0.0%34.6%7.7%
6
赫莲娜
48.1%1.9%0.0%26.9%13.5%
7
百雀羚
44.2%11.5%15.8%44.2%5.8%
8
修丽可
44.2%9.6%10.5%36.5%5.8%
9
可复美
42.3%0.0%0.0%42.3%3.9%
10
自然堂
42.3%0.0%0.0%38.5%9.6%
11
SK-II
40.4%0.0%0.0%32.7%3.9%
12
林清轩
38.5%0.0%0.0%26.9%13.5%
13
韩束
38.5%0.0%0.0%38.5%1.9%
14
巴黎欧莱雅
32.7%0.0%0.0%25.0%1.9%
15
谷雨
30.8%0.0%0.0%28.8%3.9%
16
理肤泉
28.8%0.0%0.0%21.1%13.5%
17
颐莲
26.9%0.0%0.0%26.9%0.0%
18
毛戈平
25.0%0.0%0.0%23.1%0.0%
19
资生堂
25.0%0.0%0.0%21.1%1.9%
20
欧莱雅
23.1%15.4%0.0%23.1%5.8%

数据说明

排序规则：本榜单通过分析大模型的输出，计算提及率、首位提及率、首选推荐率、正面及负面提及率五大核心指标，客观反映品牌在大模型认知中在行业的位置与形象。